As more renters stay put, apartment retention breaks records, but revenue suffers

Many renters are holding off on moving through the pandemic. During the height of the pandemic in April, apartment retention in the U.S. hit a record high, as renters were unwilling or unable to relocate, according to RealPage. n terms of paying rent, about 80.2% of apartment households were still able to make a full or at least partial rent payment by May 6, according to The National Multifamily Housing Council’s latest Rent Payment Tracker.

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